Does Automated Messaging Actually Save Time?

by admin Tech

Text marketing time and again has been proven a top medium for reaching your audience. You can send messages directly to consumers, employees, and more with a 95% open rate within three minutes. With the right SMS marketing software, you can even set up automated messaging. But does automated messaging actually save time?

Does Automated Messaging Actually Save Time?

Simply put, yes. Automation can take time to set up. However, that time is substantially less than completing the same task over and over again without automation. At its core, automation involves having a machine do key work for you.

Additionally, keep in mind that not all automation is equal. Ideal texting automation will include multiple features, including:

  • Drip campaigns
  • Auto responses
  • Reminders
  • Schedule messages
  • Link tracking
  • Automated workflows

How Does Automated Messaging Save Time?

To go through all the ways automation saves time, we would need an automation ourselves to save time. Instead, we will cover four main ways that automated messaging can save valuable time. When valuable time is saved, so is money. Beyond that, when you save time on tedious tasks, you free up your team to work on more important tasks.

Auto Responses

Imagine sending out a hundred messages to your contact list. Now imagine having to respond to every one of those messages individually. Even if all you do is copy-past responses, that can take a substantial amount of time. Even more, it is dreadfully repetitive.

With SMS marketing, companies don’t send messages to a hundred clients. They typically send out thousands, if not tens of thousands. Imagine responding to those all individually. Now imagine doing it again week after week. Watch your time go down the drain.

Automated responses and workflows not only can respond for you, they can do so in ways that engage your audience. If you set up branching responses, it might take some time at first. But it will save you countless hours in the long run.

Scheduled Messages

With ads and copy, companies rarely want to hit “send” the moment they complete the content. Instead, companies strategically plan their content and prepare it ahead of time. Marketing directed for the holidays may be written over the summer. But by the time winter comes around, it can be easy to forget to send those messages out, especially during busy times.

You can avoid communication errors by simply scheduling when to send a text. The moment the clock hits the appointed time, that message goes out to your audience.

Link Tracking

Manually compiling data about who follows the links in your messages can be mind-numbingly tedious. We invented machines to do that work for us. A quality texting software will pull that date for you. Beyond this, it should compile it in clear and distinct ways that make for effective evaluation.

Effective link tracking automation can enhance how you plan future campaigns. Look for what went right and what went wrong. Look at which customers prove consistent (or inconsistent) and tailor new messaging to those groups. In marketing, data is power, plain and simple.

AI Assistance

AI cannot create the perfect piece of marketing copy. But it can serve as a springboard for inspiration and momentum. One of the hardest parts of marketing copy is that first line or that core idea for the message. 

Integrating AI tools into your marketing campaign can speed up processes. However, stay careful. People can tell when something has that inauthentic feel of total AI content. Remember to use AI as a tool, not as the final product. When used improperly, any tool can actually get in the way of productivity.

Still Put in the Effort, Even with Automation

Remember, automation will never serve as a replacement for hard work. Crafting compelling marketing copy, creating strategic campaign plans, and more will all come down to having the right team.

However, automation can save that team from the more tedious aspects of the job. Instead of spending money on labor-hours for tedious work, you can focus on what matters. Automation frees up time to look at the bigger picture.

A poorly designed campaign may still cost your company money. Even if automation frees up time, it does not replace quality campaign content and marketing techniques. 

Trumpia Is at the Top of the Industry

From small businesses to Fortune 500 companies, Trumpia’s automated texting software has helped broaden companies’ reaches. With unparalleled API integration and features, their software promotes efficient and effective communication across industries.