SMS Texting Drip Campaign Best Practices

The key to exponential business growth—and loyal customer retention—is a successful SMS texting drip campaign. With the right combination of automation and personalization, you can use your campaign to foster new connections without lifting a finger. Trumpia is a testament to the lasting power of this simple text message tool. With our SMS texting drip campaign software, your business can stay in constant communication with its target audience. SMS texting drip campaigns allow you to maintain total control over your marketing campaign while making the most time-consuming features automatic. Here are some of the best practices for your SMS texting drip campaign. 

SMS Texting Drip Campaign Best Practices

1. Always Plan on a Consistent Schedule

You should keep your customers updated with weekly or monthly announcements. You may have new discounts to share, or perhaps you are trying to capture new leads with a personal text message campaign. By sending these messages regularly, the recipients will come to know what to expect. 

It is not necessary to send texts every day. You do not need to inundate your customers with messages to stay relevant, either. In fact, too many messages will turn customers away from your listserv. Keep in mind that automated texts are better received and more effective at certain times of day than others. Try planning your lead-capturing texts for late afternoons or weekend days.

2. Stay Optimized

Different messaging styles yield different results. You may find that a certain topic, time of day, or subject line gets a lot more views than anything else. Keeping track of this information and adjusting your practices accordingly is the process of optimization. By optimizing your text message campaign, you are prioritizing the strategies that give you the biggest boost in traffic and customer retention. You are improving your communication with your audience while discovering what makes them click—literally. The more successful your text messages are, the easier it will be to earn your audience’s trust. 

3. Write a Personalized Message

If the point of an SMS texting drip campaign is total automation, then you have much of your time freed up for creativity. One personalized text message can go a long way in capturing the hearts and wallets of your potential customer base. At the core of any successful drip campaign is the feeling that customers are getting one-on-one time with the company. You can create messages that address customers by name and even add your name as a signature at the end so they know the message truly comes from you. 

4. Guarantee Compliance Laws

One of customers’ most significant barriers to signing up for newsletters or message lists is the fear that their information will be shared. Even though you know that our SMS drip campaigns are secure as a one-on-one method of communication, there are several things you can do to reassure your customers that you are staying within applicable compliance laws. 

Remind your customers that you utilize a secure platform and that they can remove themselves from your listserv at any time for any reason. If you make it clear that your customers can exit the communication whenever they choose, they will feel more subconsciously reassured that they are engaging with the program on their own terms.

Additionally, you need to ensure that your customers explicitly consent to receiving messages from you before you add them to your drip. Fortunately, Trumpia has implemented features within its software to ensure that you always navigate your campaign with full customer awareness.

5. Always Include Brand Reminders

A significant aspect of sharing news and deals with your customers is maintaining the right brand. Your customer base will come to rely on what you do, and they will start to understand your routines as well. Make sure that everything you do is branded. The way you send messages and the types of messages you send can all be tied back to what you represent as a company. A strong brand creates a sense of business identity and is crucial for successful drip campaigns. 

Trumpia’s SMS Texting Drip Campaign Software

Work with Trumpia and see what our SMS marketing software can do to help you expand your relationships with current and future customers. With a high success rate, this campaign can be your ticket to finally growing a trusting customer audience. Contact Trumpia today to get started with personalized automation.