Tag data security

Technology and communication have become intrinsically intertwined with our day-to-day lives due to the prevalence of devices like phones, laptops, and tablets. As a result of this technological evolution, business marketing strategies have also changed. Rather than continuing with outdated print methods of engagement, many businesses have shifted to boosting customer engagement via automated messaging. Incorporating automated messaging services into your business marketing plan is necessary to stay competitive, but it is important to address customer concerns surrounding the security of such systems. Below, you will find helpful information on how to protect your business and increase consumers’ faith in your organization.

Common Security Concerns About Automated Messaging

Automated SMS marketing services offer businesses several benefits. They are efficient and cost-effective and boost consumer engagement by simplifying processes for your clientele. Effectively leveraging the tool can reap major rewards for your business. However, there are common concerns that must be addressed before consumers are inclined to consider using automated messaging. The most common security concerns about automated messaging systems include:

• Malware: Hackers sometimes attempt to mimic trustworthy automated messaging services to send malware. When a person falls prey to such an attack, their device may be incapacitated, or the malware may access and share information from the device.

• Data Privacy Risks: Automated messaging services require some amount of customer data to function. Many people worry that sharing this information comes with the risk that this information will unintentionally become public, and hackers will be able to gather information on unsuspecting consumers.

• Unauthorized Access: Consumers and business owners alike may worry that the use of automated online services can lead to an unauthorized party taking control of their account. For businesses, this would come with the possibility of third parties sending messages to your contacts that are harmful to your business and damaging your credibility.

Trumpia’s Efforts to Address Security Concerns About Automated Messaging Services

Trumpia’s automated monitoring systems analyze network traffic conditions 24/7. This means that the team of engineers, network providers, and carriers will be immediately notified of delays and downtime between your messages and can resolve any issues on the spot.

Trumpia’s services also employ anti-viral measures, limit server access to a controlled intranet, and require a secure VPN for non-intranet access. Access logs are reviewed regularly, and suspicious login attempts are automatically blocked for review.

Additional Measures to Address Security Concerns About Automated Messaging Systems

Trumpia understands the validity of these concerns and the necessity for reliable data security measures. We incorporate privacy protections into our system to ensure your information is safeguarded. Today, we also offer recommendations for additional methods of ensuring the security of your information and the peace of mind of your customers. Consider the following measures when using automated messaging systems.

Limit Required Information

The amount and quality of information you require from your customers will depend on the good or service you provide. Still, as a general rule, your business should make an effort to gather only essential information from customers. This will make hackers less inclined to target your system and will make your customers feel more comfortable subscribing to your automated messages.

Message Encryption

Data and messaging encryption is necessary to ensure that any intercepted data is unreadable. It makes it impossible for anyone without the proper decryption keys to access the messages. This is especially helpful if sensitive data, such as financial or medical information, is being transmitted. Luckily, this service is available as part of Trumpia’s system.

Security Audits

For any business, it is essential to run regular security audits so you can be confident there have been no recent breaches in your security. It is also necessary to run audits to identify and subsequently correct potential weaknesses in the system. This is a small effort, but it will have substantial benefits for your business’s credibility and reputation.

Multi-Factor Authentication

Multi-factor authentication is ever-increasingly common across a variety of industries. It adds a layer of security by requiring users to provide multiple forms of verification when attempting to access personal information. MFA can come in a variety of forms—for example, a code sent to their phone, in addition to the user’s password on their laptop—and is an effective way of protecting customers even if a password becomes public.

Secure Automated Messaging Service

Do not let poor data collection practices harm your business or your clientele. If you are interested in incorporating secure automated texting software into your marketing plan, contact the team at Trumpia today for more information!