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Text marketing time and again has been proven a top medium for reaching your audience. You can send messages directly to consumers, employees, and more with a 95% open rate within three minutes. With the right SMS marketing software, you can even set up automated messaging. But does automated messaging actually save time?

Does Automated Messaging Actually Save Time?

Simply put, yes. Automation can take time to set up. However, that time is substantially less than completing the same task over and over again without automation. At its core, automation involves having a machine do key work for you.

Additionally, keep in mind that not all automation is equal. Ideal texting automation will include multiple features, including:

• Drip campaigns
• Auto responses
• Reminders
• Schedule messages
• Link tracking
• Automated workflows

How Does Automated Messaging Save Time?

To go through all the ways automation saves time, we would need an automation ourselves to save time. Instead, we will cover four main ways that automated messaging can save valuable time. When valuable time is saved, so is money. Beyond that, when you save time on tedious tasks, you free up your team to work on more important tasks.

Auto Responses

Imagine sending out a hundred messages to your contact list. Now imagine having to respond to every one of those messages individually. Even if all you do is copy-past responses, that can take a substantial amount of time. Even more, it is dreadfully repetitive.

With SMS marketing, companies don’t send messages to a hundred clients. They typically send out thousands, if not tens of thousands. Imagine responding to those all individually. Now imagine doing it again week after week. Watch your time go down the drain.

Automated responses and workflows not only can respond for you, they can do so in ways that engage your audience. If you set up branching responses, it might take some time at first. But it will save you countless hours in the long run.

Scheduled Messages

With ads and copy, companies rarely want to hit “send” the moment they complete the content. Instead, companies strategically plan their content and prepare it ahead of time. Marketing directed for the holidays may be written over the summer. But by the time winter comes around, it can be easy to forget to send those messages out, especially during busy times.

You can avoid communication errors by simply scheduling when to send a text. The moment the clock hits the appointed time, that message goes out to your audience.

Link Tracking

Manually compiling data about who follows the links in your messages can be mind-numbingly tedious. We invented machines to do that work for us. A quality texting software will pull that date for you. Beyond this, it should compile it in clear and distinct ways that make for effective evaluation.

Effective link tracking automation can enhance how you plan future campaigns. Look for what went right and what went wrong. Look at which customers prove consistent (or inconsistent) and tailor new messaging to those groups. In marketing, data is power, plain and simple.

AI Assistance

AI cannot create the perfect piece of marketing copy. But it can serve as a springboard for inspiration and momentum. One of the hardest parts of marketing copy is that first line or that core idea for the message. 

Integrating AI tools into your marketing campaign can speed up processes. However, stay careful. People can tell when something has that inauthentic feel of total AI content. Remember to use AI as a tool, not as the final product. When used improperly, any tool can actually get in the way of productivity.

Still Put in the Effort, Even with Automation

Remember, automation will never serve as a replacement for hard work. Crafting compelling marketing copy, creating strategic campaign plans, and more will all come down to having the right team.

However, automation can save that team from the more tedious aspects of the job. Instead of spending money on labor-hours for tedious work, you can focus on what matters. Automation frees up time to look at the bigger picture.

A poorly designed campaign may still cost your company money. Even if automation frees up time, it does not replace quality campaign content and marketing techniques. 

Trumpia Is at the Top of the Industry

From small businesses to Fortune 500 companies, Trumpia’s automated texting software has helped broaden companies’ reaches. With unparalleled API integration and features, their software promotes efficient and effective communication across industries.

Technology and communication have become intrinsically intertwined with our day-to-day lives due to the prevalence of devices like phones, laptops, and tablets. As a result of this technological evolution, business marketing strategies have also changed. Rather than continuing with outdated print methods of engagement, many businesses have shifted to boosting customer engagement via automated messaging. Incorporating automated messaging services into your business marketing plan is necessary to stay competitive, but it is important to address customer concerns surrounding the security of such systems. Below, you will find helpful information on how to protect your business and increase consumers’ faith in your organization.

Common Security Concerns About Automated Messaging

Automated SMS marketing services offer businesses several benefits. They are efficient and cost-effective and boost consumer engagement by simplifying processes for your clientele. Effectively leveraging the tool can reap major rewards for your business. However, there are common concerns that must be addressed before consumers are inclined to consider using automated messaging. The most common security concerns about automated messaging systems include:

• Malware: Hackers sometimes attempt to mimic trustworthy automated messaging services to send malware. When a person falls prey to such an attack, their device may be incapacitated, or the malware may access and share information from the device.

• Data Privacy Risks: Automated messaging services require some amount of customer data to function. Many people worry that sharing this information comes with the risk that this information will unintentionally become public, and hackers will be able to gather information on unsuspecting consumers.

• Unauthorized Access: Consumers and business owners alike may worry that the use of automated online services can lead to an unauthorized party taking control of their account. For businesses, this would come with the possibility of third parties sending messages to your contacts that are harmful to your business and damaging your credibility.

Trumpia’s Efforts to Address Security Concerns About Automated Messaging Services

Trumpia’s automated monitoring systems analyze network traffic conditions 24/7. This means that the team of engineers, network providers, and carriers will be immediately notified of delays and downtime between your messages and can resolve any issues on the spot.

Trumpia’s services also employ anti-viral measures, limit server access to a controlled intranet, and require a secure VPN for non-intranet access. Access logs are reviewed regularly, and suspicious login attempts are automatically blocked for review.

Additional Measures to Address Security Concerns About Automated Messaging Systems

Trumpia understands the validity of these concerns and the necessity for reliable data security measures. We incorporate privacy protections into our system to ensure your information is safeguarded. Today, we also offer recommendations for additional methods of ensuring the security of your information and the peace of mind of your customers. Consider the following measures when using automated messaging systems.

Limit Required Information

The amount and quality of information you require from your customers will depend on the good or service you provide. Still, as a general rule, your business should make an effort to gather only essential information from customers. This will make hackers less inclined to target your system and will make your customers feel more comfortable subscribing to your automated messages.

Message Encryption

Data and messaging encryption is necessary to ensure that any intercepted data is unreadable. It makes it impossible for anyone without the proper decryption keys to access the messages. This is especially helpful if sensitive data, such as financial or medical information, is being transmitted. Luckily, this service is available as part of Trumpia’s system.

Security Audits

For any business, it is essential to run regular security audits so you can be confident there have been no recent breaches in your security. It is also necessary to run audits to identify and subsequently correct potential weaknesses in the system. This is a small effort, but it will have substantial benefits for your business’s credibility and reputation.

Multi-Factor Authentication

Multi-factor authentication is ever-increasingly common across a variety of industries. It adds a layer of security by requiring users to provide multiple forms of verification when attempting to access personal information. MFA can come in a variety of forms—for example, a code sent to their phone, in addition to the user’s password on their laptop—and is an effective way of protecting customers even if a password becomes public.

Secure Automated Messaging Service

Do not let poor data collection practices harm your business or your clientele. If you are interested in incorporating secure automated texting software into your marketing plan, contact the team at Trumpia today for more information!

Technology has advanced to a point where there is an online space for nearly everything we do. From navigation and online payments to websites and apps, our world is surrounded by software programs. This is great for businesses as it provides ease of access to your service or product. The application programming interface (API) you use is an integral choice when creating an app, website, or other feature. Below, you will find the key factors to consider when choosing your API service.

Key Factors to Consider When Choosing Your API Service

An API service is a way for software to interact with a specific system of technology. It is essentially an intermediary that allows two different applications to communicate. An SMS API service is made up of a set of rules to improve a system’s functionality. Outlined below are the key factors to consider when choosing an API service.

Reliability

SMS APIs need to be reliable first and foremost. Businesses depend on timely and accurate message delivery. Many times, businesses send critical information. This may include appointment reminders, two-factor authentication codes, or time-sensitive promotional messages. Choosing an API service that guarantees high delivery rates, global coverage, and an uptime guarantee of 99.9%. These deliverables ensure that your messages are reliably delivered.

Security

Cybercriminals have gotten more effective at stealing your information. They are notorious for “smishing” which is SMS-based phishing scams. This can be detrimental to your business in several ways. Avoid this by choosing a secure API service. It is a top priority for any message service. This is especially true if you send sensitive information. The API service you choose should include encryption or an authentication method. Depending on the industry you are in, compliance is also necessary. This is especially true in the medical field.

User-Friendly

One of the most important factors to consider is how easy it is to use the SMS API. It needs to be easy to use, fast, with little to no issues. If the API is too complete, it can slow down your system and cause issues later on. This is especially true if you plan to scale fast. Research has found that over 70% of developers prefer a simple and well-documented SMS API. Developers are less likely to prefer complex features due to the potential system disruptions. When choosing an SMS API service, consider integration, developer support, and the clarity of the instructions.

Customization

Flexibility is key as every business is different. This is especially true when it comes to SMS messaging. There are very different needs between a medical office and a clothing store. Customization features are critical when choosing your SMS API system. Features to look out for include sender ID customization and message templates. Research has shown that personalized and branded SMS messages have higher engagement rates. This can make a major difference when it comes to the success of your SMS use.

Value

Not all SMS APIs are created equally, so it is important to do your research. SMS API services and toll-free texting software are both critical resources for every business. In fact, they are an investment in your business. Consider the short and long-term value of these services when it comes to your business’s bottom line. Low-cost services may not provide exactly what you need and cost you more in the long run. Finding a reliable and credible service that provides exactly what you need is the most important factor.

Toll-Free Texting Software

If you use SMS messaging in your business, contact the team at Trumpia as they offer several services that can improve your business!

Technology has dramatically expanded over the last decade. There are so many ways to reach consumers. Text, email, and social media are just a few of the effective ways to connect with consumers. However, using the right communication strategy depends on several factors. This includes customers’ geographic location, age, and socioeconomic status. All of these factors can leave businesses wondering how they should reach people. Below, you will find information on how to use multi-channel messaging in business.

How to Utilize Multi-Channel Messaging in Business

Multi-channel messaging is highly effective for businesses. It allows businesses to communicate with customers using several platforms. This is beneficial as you can be sure to reach your customers with ease. Common platforms include email, text messaging, phone calls, social media platforms, live chats on a website, and push notifications on mobile apps. Using several channels to connect with customers is convenient for customers. However, it is important to strategically use the communication method. Consider the following ways to ensure your communication strategy is a success.

Understand Your Audience

One of the potential issues with multi-channel messaging is inundating your customers with notifications. This can get annoying and end up backfiring if you are not careful. Understanding your audience is key. This means finding out where they spend most of their time. It may be texting, email, or some other form of communication. Get this information directly from your customers or research website analytics to see how customers engage with your content. Once you have this information, use it effectively in your multi-channel communications.

Customize Your Communication

One of the most effective strategies when communicating to consumers is personalizing the message. This is key when using multi-channel messaging. Research has shown that customers are more likely to respond to an automated messaging service if it is personalized. Another factor that improves the open and response rate is relevance. Effective customization methods include using the customer’s name or mentioning their recent purchase. Additionally, holiday and birthday messages are highly effective, especially if you offer an exclusive deal.

Measure Your Success

Understanding the effectiveness of your multi-channel messaging campaigns includes measuring your results. This can help you understand what works and what does not. Common metrics to track and assess include open rates, click-through rates, and response rates. Examine the data from emails, social media posts, live chats, and texts. This allows you to gain credible insight into your customers. It can also help you adjust your marketing strategy over time.

Use the Right Tools and Services

Managing multi-channel messaging can be difficult without effective and reliable software services. A software service and automated messaging services platform is necessary. The benefits include scheduled posts, messages, and emails. Mass texts that are personalized can also be sent. A software platform also allows you to see the engagement rates and responses. Trumpia offers effective software services that fully support your multi-channel messaging efforts.

Focus on Timing

Just as important as the content of the communication is the timing. You want to avoid sending too many messages. You also want to avoid sending communications at the wrong time. This is why tracking your customer data is so important. You can use this information to understand when your customers are most active. Each form of communication is different so it’s helpful to plan accordingly. For example, email campaigns are highly successful in the morning. However, social media posts are more effective in the evening. Use your consumer data to make informed decisions on when to send communications.

Automated Messaging Service

If you use various channels to communicate with your customers, check out the multi-channel marketing services at Trumpia!

Technology has made today’s world so much more fast-paced. Keeping up with the changes can give businesses an edge over competitors. Saving time is a top priority for businesses. This is because saving time can save money and other vital resources. One of the major challenges for every business is creating a team. Finding the right employees for each position takes time, which ultimately costs money. Optimizing your recruitment practices is key. Below, you will find how automated text messaging can benefit recruitment practices. 

How Automated Text Messaging Can Benefit Recruitment Practices

Automation is an evolving technology that so many businesses are failing to take advantage of. By adapting to the inevitable, your business can gain a head start over your competitors. Incorporating automation into your business is a game changer. Using a messaging service for recruiting can get you the right candidate faster. If you are on the fence about utilizing automation for recruitment purposes, consider the following ways it can benefit the process.

Reduces the Hiring Timeline

Optimizing both your processes and outcomes as a business is essential for growth. This is essential when it comes to hiring. The hiring timeline can be grueling and timely. This is especially true if you are doing multiple interviews. Automated texting can significantly reduce the hiding timeline in several ways.

First, you can easily and effectively schedule interviews quickly. Coordinating takes no time with texting software for businesses. Second, you can reach out quickly to candidates as soon as they apply. You don’t have to play phone tag or spend time on lengthy phone calls. Lastly, you can easily weed out candidates that are not responsive. Reducing your overall hiring timeline saves your business vital resources that can be used more productively.

Improve the Screening Process

Traditional methods of hiring may include an application, a phone call to set up an interview, one or more interviews, negotiations, background checks, reference calls, and hiring paperwork. Depending on the industry, you may have hundreds of applications. This can be daunting and make hiring and recruitment cumbersome. By automating parts of this process, you can save yourself and the candidates time.

Automated texts can improve the screening process as you recruit new employees. You can utilize pre-screening questions via text. This can easily help you decide which candidates to move forward with. Common screening questions include availability, experience, salary requirements, and more. You can also use automated texting to schedule interviews and send reminders in advance. This can reduce scheduling conflicts and ensure every hour of your day is productive.

Cost-Effective Recruitment Method

Recruitment is expensive no matter what size your business is. With the current job market, you may have hundreds of candidates to choose from. While this may seem like a benefit, the time it takes to find the right candidate can take a lot of resources. Finding a solution to reduce the amount of time and money you spend on recruitment is critical. 

Utilizing automated texting software offers several benefits that ultimately reduce your business’s bottom line. Automation requires less manual labor. The automation does a lot of the work for you if you set it upright. This includes scheduling, interview reminders, and pre-screening questionnaires. This allows your current employees to focus less on administrative work and more on big-picture tasks. Automation can also reduce the amount of no-shows. Preparing for an interview takes time. When a candidate does not show it can reduce your overall productivity. 

Texting Software for Businesses

If you plan on recruiting new employees for your business, contact the team at Trumpia for more information about their automated texting software services!

Running a business involves balancing several things all at the same time. This can become overwhelming and lead to disorganization. One of the most common issues businesses face is managing their email account. This is because, in many cases, they have several different accounts. Inter-office emails, client emails, and business-related emails can easily stack up. Avoiding the issue of checking several different emails can be easily addressed by using a consolidated inbox. Below, you will find the very best tips for utilizing a consolidated inbox. 

Tips for Utilizing a Consolidated Inbox

Managing multiple email accounts can become messy fast. Streamlining the process of sending and responding to emails is key. A consolidated inbox compiles emails from several different accounts into one place. Consider the following tips for utilizing your consolidated inbox.

Prioritize Your Emails

A consolidated inbox is beneficial as it allows you to organize your emails. When you get started, utilize features that allow you to prioritize your emails. Not all emails need to be addressed right away. Because of this, you can usually flag emails, which allows you to easily locate them. From there, you can quickly identify which emails you need to follow up on. Less important emails can be addressed later on.

Regularly Clean Up Your Emails

Prioritizing your emails is great. However, you need to take it a step further. Once you are done with an email, get it out of your inbox. You can either delete or archive them depending on how important they are. Because so much is done over email, archive any emails you may need to reference in the future. Common types of emails that should be archived include order, client emails, and vendor emails. As you clean out your inbox, you can also unsubscribe from unnecessary emails. This can make it so much faster to go through your emails.

Sync Your Consolidated Inbox

So many businesses have their email on their phone and desktop. This is great for those who are on the go. However, it’s important to sync your inbox between all of your devices. This allows you to get the most up-to-date inbox without any issues. Getting your wires crossed with emails can cost you time and money. Consider digital marketing technology to streamline the process. It’s a cost-effective way to reduce mistakes and save your business from unwanted issues.

Schedule Communication Times

Emails often come in on a rolling basis. It can suck up so much of your time and reduce your productivity. Research has shown that scheduling your email response times is the most effective way to stay efficient and productive. Many people start their morning off with emails and respond to any issues after lunch. However, you can also start the morning off with emails and spend your last hour following up. Each industry is uniquely different, so find a rhythm that works for you.

Consider Email Templates

Business communication can get redundant. You may send a similar email to several people. Instead of writing the same thing over and over again, consider using email templates. You can create templates to save yourself time and your business money. This also ensures consistency across the board. Adding a personal touch to each email is a great idea. However, you can easily use a template for the majority of the email.

Digital Marketing Technology

If you spend hours on emails or other forms of business communication, consider digital marketing technology. The team at Trumpia has helped countless clients save time and money with their services. They offer cost-effective ways to streamline business communications. Contact their team today for more information! 

The key to exponential business growth—and loyal customer retention—is a successful SMS texting drip campaign. With the right combination of automation and personalization, you can use your campaign to foster new connections without lifting a finger. Trumpia is a testament to the lasting power of this simple text message tool. With our SMS texting drip campaign software, your business can stay in constant communication with its target audience. SMS texting drip campaigns allow you to maintain total control over your marketing campaign while making the most time-consuming features automatic. Here are some of the best practices for your SMS texting drip campaign. 

SMS Texting Drip Campaign Best Practices

1. Always Plan on a Consistent Schedule

You should keep your customers updated with weekly or monthly announcements. You may have new discounts to share, or perhaps you are trying to capture new leads with a personal text message campaign. By sending these messages regularly, the recipients will come to know what to expect. 

It is not necessary to send texts every day. You do not need to inundate your customers with messages to stay relevant, either. In fact, too many messages will turn customers away from your listserv. Keep in mind that automated texts are better received and more effective at certain times of day than others. Try planning your lead-capturing texts for late afternoons or weekend days.

2. Stay Optimized

Different messaging styles yield different results. You may find that a certain topic, time of day, or subject line gets a lot more views than anything else. Keeping track of this information and adjusting your practices accordingly is the process of optimization. By optimizing your text message campaign, you are prioritizing the strategies that give you the biggest boost in traffic and customer retention. You are improving your communication with your audience while discovering what makes them click—literally. The more successful your text messages are, the easier it will be to earn your audience’s trust. 

3. Write a Personalized Message

If the point of an SMS texting drip campaign is total automation, then you have much of your time freed up for creativity. One personalized text message can go a long way in capturing the hearts and wallets of your potential customer base. At the core of any successful drip campaign is the feeling that customers are getting one-on-one time with the company. You can create messages that address customers by name and even add your name as a signature at the end so they know the message truly comes from you. 

4. Guarantee Compliance Laws

One of customers’ most significant barriers to signing up for newsletters or message lists is the fear that their information will be shared. Even though you know that our SMS drip campaigns are secure as a one-on-one method of communication, there are several things you can do to reassure your customers that you are staying within applicable compliance laws. 

Remind your customers that you utilize a secure platform and that they can remove themselves from your listserv at any time for any reason. If you make it clear that your customers can exit the communication whenever they choose, they will feel more subconsciously reassured that they are engaging with the program on their own terms.

Additionally, you need to ensure that your customers explicitly consent to receiving messages from you before you add them to your drip. Fortunately, Trumpia has implemented features within its software to ensure that you always navigate your campaign with full customer awareness.

5. Always Include Brand Reminders

A significant aspect of sharing news and deals with your customers is maintaining the right brand. Your customer base will come to rely on what you do, and they will start to understand your routines as well. Make sure that everything you do is branded. The way you send messages and the types of messages you send can all be tied back to what you represent as a company. A strong brand creates a sense of business identity and is crucial for successful drip campaigns. 

Trumpia’s SMS Texting Drip Campaign Software

Work with Trumpia and see what our SMS marketing software can do to help you expand your relationships with current and future customers. With a high success rate, this campaign can be your ticket to finally growing a trusting customer audience. Contact Trumpia today to get started with personalized automation.

Automated SMS messaging can work wonders in an educational setting. While many think of automated messaging only in the context of digital marketing, schools can utilize Trumpia’s SMS marketing software in surprising ways. Below, we will highlight just a few of the benefits one can expect from utilizing automated messaging in education and educational settings.

Utilizing Automated Messaging in Education

Improve Communication in Schools

You might be surprised to find out that automated text messaging systems in schools create read rates of over 98%, far exceeding other methods of communication. Automated messaging can greatly improve the way that students and teachers communicate with one another. It can also allow students and instructors to engage with one another about campus events or coursework. Faculty can use the system to send quick and effective messages to other staff members ahead of a meeting or assembly. Students can use the system to check in on the latest assignment and update their teacher on their whereabouts. 

SMS messaging can also be a great way to notify the entire school and student body about weather events, emergencies, school closures, and more. 

Facilitate Efficient and Productive Administration 

Every industry has a set of daily and weekly routines. No matter what role you play in the educational system, your calendar is likely full of meetings and carefully coordinated class schedules. If any changes need to be made to this curated system, you must inform those involved in the change as soon as you can. Rather than creating scheduling chaos and confusion, you can use an automated texting system to send out quick updates about administrative topics. Utilizing automated messages in education for scheduling purposes is convenient and allows instantaneous feedback.

Teachers and administrators also use automated texting to send each other daily reminders and memos. They can track absent students, quickly note any events—planned or otherwise—occurring within the school and let other teachers know silently and swiftly without sending up any alarms. 

Create Safer Spaces for All 

Every school is required to create a school safety plan in the event of an emergency. Students, teachers, and faculty members should all have concrete provisions in place to maintain safety at all costs.

One important aspect of this plan is a way to communicate with others around the campus so urgent information reaches students and teachers alike. An automated messaging tool will help to expand that sense of safety around the school, providing more instantaneous methods of communicating when in need. 

It is an excellent resource for fire drills, real fires, security threats, and other dangerous situations. Campus community members can also use it as a networking method for security personnel to communicate quickly with each other from all corners of campus. 

The Benefit of Automated SMS Tools in Schools

The mutually beneficial relationship between schools and automated messaging systems is as clear as day. With our precise, lightning-fast array of tools, you can keep everyone at your school informed at all times. Help students stay on track with their assignments while you keep track of their attendance through one automated program. Let faculty members know about important meetings and send word about important schedule changes right away. 

Trumpia’s Automated SMS Texting Software

Trumpia offers individualized SMS programs for educational facilities of all types. We can help you create a system that employs automated text messaging for schools from K-12 and beyond. Additionally, we even provide use cases for automated text messaging in schools to help you learn more about the benefits of SMS texting systems in education. 

From notifying parents about emergencies to allowing two-way communication between teachers and students, there are plenty of benefits to explore with your own automated messaging system. Contact Trumpia today to begin customizing a powerful all-in-one texting experience for your school.

Text message marketing is at the forefront of so many businesses’ marketing plans. The benefits make it a tough competitor as compared to alternative marketing methods. It is a cost-effective way to save valuable business resources. One of the best ways to improve customer engagement is to use text drip campaigns. Below you will find how to maximize text message drip campaigns.

How to Maximize Text Message Drip Campaigns

Text message drip campaigns are unique as compared to regular text message campaigns. They are characterized by a series of pre-written messages that are sent to customers over a period of time. They are highly effective and have been proven to offer several benefits to businesses. Consider the following benefits associated with text message drip campaigns.

Effectively Nurtures Leads

Text message drip campaigns improve lead nurturing over time. The nature of the campaign involves a series of pre-written messages sent over a period of time. Sending the series of messages helps move consumers through the sales funnel. This is because the messages provide valuable information and encourage action. This method results in 50% more sales than alternative methods. The approach is highly beneficial as it drives sales which ultimately improves your business’s bottom line.

Cost-Effective Solution

Saving vital business resources is the key to business success. This includes both time and money. Text message drip campaigns are more cost-effective than any other marketing method. This is true for businesses large and small. In fact, small businesses can benefit just as much as large businesses from automated texting software. The cost saved is compounded by how effective text message marketing is. As compared to alternative strategies, text message marketing statistically crushes them.

High Customer Engagement Rates

Text message drip campaigns are highly effective when it comes to customer engagement. Text messages are opened at much higher rates than email. In fact, open rates can reach 98%. This is vastly different as compared to email open rates. The average open rate for marketing emails is around 20%. Open rates are critical for businesses as it increases the likelihood that customers will click through. The call to action is often in the form of a link. When recipients click through, it increases the likelihood that they will purchase something from the business. High open rates have a positive domino effect on business sales. 

Customization

Personalized text messages are a necessity in any marketing campaign. The key to running a successful text message drip campaign is providing consumers with what they need at the right time. To achieve this, it’s necessary to use customer data to curate your messages. Providing recipients with information that adds value to them is critical. Research shows that personalization improves customer engagement rates. It can also boost customer loyalty and brand credibility. By customizing the recipient’s experience you can easily curate the message to their unique wants and needs.

Fast and Effective Engagement

Text messages are a fast and effective way to communicate with customers. Curating your message is key. Keep it simple, short, and straight to the point. The call to action should be clear right away. If your recipient has to search to understand the message, they can easily get distracted. Capturing their attention offers fast and real-time information that is critical to businesses. The information is valuable in the moment and in the future. In fact, it can effectively inform future business marketing campaigns.

Automated Texting Software

Creating your marketing plan can be overwhelming. However, with automated texting software, you can easily save time and money. Contact the team at Trumpia for support with your next text message drip campaign! 

The landscape of advertising and marketing has shifted in the last decade. Several factors have impacted the changes. Online shopping and e-commerce have become commonplace. Additionally, everyone carries their phones around with them at all times. Because of this, SMS marketing has made a strong comeback. In fact, it should be implemented into every business’s marketing plan and budget. SMS messages are highly successful as they have an average open rate of roughly 98%. Below, you will find how to multiply open rates for automated text messages.

How to Multiply Open Rates for Automated Text Messages

SMS messages are an effective way to communicate directly with current and potential consumers. Improving your open rates is key in any marketing campaign. Consider the following ways to multiply your open rates during your next automated text message campaign.

Brand Recognition

The sender’s name is critical when sending an SMS message. This is the first thing that a recipient notices and can have a major impact on whether or not they open it. The credibility of your brand is a long-term endeavor. However, brand recognition and trust are major components when it comes to the success of your campaign’s open rate.

Message Content

The content of your SMS Message is another key factor. SMS messages are limited in terms of characters, so it is important to create a precise and clear message. The who, what, when, and where should be abundantly clear right away. A click-through link that is time-sensitive can encourage your recipients to immediately engage with the call to action.

Timing

Timing is critical when it comes to SMS messages. If you send too many messages or messages at the wrong time, you can easily tank your open and engagement rates. Avoid sending messages too early or too late. Experts agree that lunchtime messages during the late week and weekend are much more effective. Be sure to consider your recipient’s time zone. 

Personalization

Customizing and personalizing your SMS messages can reap major benefits. In fact, recipients are more likely to engage with messages that are tailored to their specific needs. A simple way to achieve this is to use the recipient’s first name in the message. Additionally, utilize any current data you have about them to cater the message to them. This may include their purchase history, age, location, and any other relevant factors.

Open Versus Engagement Rates

There are two important factors to consider when launching your SMS marketing campaign. The open rate and engagement rate are two important metrics to measure. An SMS marketing service provider can provide support with capturing these numbers.

Open Rates

Open rates refer to the act of the recipient opening your message. SMS messages have an average open rate of 98%. Further, 90% of SMS messages are opened within 3 minutes of being received. Each industry is uniquely different, so it is important to understand your audience. Consider what factors lead them to open their messages faster.

Engagement Rates

Open rates are highly important during any SMS campaign. However, engagement rates occur when the recipient responds to the call to action. Engagement rates are also referred to as click-through rates. It refers to the recipient clicking on the provided link. Messages that are personalized and sent to your target audience result in almost an 11% engagement rate. This is highly dependent on your industry. Consider the key factors that motivate your audience to ensure your engagement rate is high.

SMS Marketing Service Provider

If you are planning your next marketing campaign, consider using an SMS marketing service provider. The team at Trumpia has helped companies successfully launch their campaigns with ease. Contact their team today for more information!