How to Multiply Open Rates for Automated Text Messages
The landscape of advertising and marketing has shifted in the last decade. Several factors have impacted the changes. Online shopping and e-commerce have become commonplace. Additionally, everyone carries their phones around with them at all times. Because of this, SMS marketing has made a strong comeback. In fact, it should be implemented into every business’s marketing plan and budget. SMS messages are highly successful as they have an average open rate of roughly 98%. Below, you will find how to multiply open rates for automated text messages.
How to Multiply Open Rates for Automated Text Messages
SMS messages are an effective way to communicate directly with current and potential consumers. Improving your open rates is key in any marketing campaign. Consider the following ways to multiply your open rates during your next automated text message campaign.
Brand Recognition
The sender’s name is critical when sending an SMS message. This is the first thing that a recipient notices and can have a major impact on whether or not they open it. The credibility of your brand is a long-term endeavor. However, brand recognition and trust are major components when it comes to the success of your campaign’s open rate.
Message Content
The content of your SMS Message is another key factor. SMS messages are limited in terms of characters, so it is important to create a precise and clear message. The who, what, when, and where should be abundantly clear right away. A click-through link that is time-sensitive can encourage your recipients to immediately engage with the call to action.
Timing
Timing is critical when it comes to SMS messages. If you send too many messages or messages at the wrong time, you can easily tank your open and engagement rates. Avoid sending messages too early or too late. Experts agree that lunchtime messages during the late week and weekend are much more effective. Be sure to consider your recipient’s time zone.
Personalization
Customizing and personalizing your SMS messages can reap major benefits. In fact, recipients are more likely to engage with messages that are tailored to their specific needs. A simple way to achieve this is to use the recipient’s first name in the message. Additionally, utilize any current data you have about them to cater the message to them. This may include their purchase history, age, location, and any other relevant factors.
Open Versus Engagement Rates
There are two important factors to consider when launching your SMS marketing campaign. The open rate and engagement rate are two important metrics to measure. An SMS marketing service provider can provide support with capturing these numbers.
Open Rates
Open rates refer to the act of the recipient opening your message. SMS messages have an average open rate of 98%. Further, 90% of SMS messages are opened within 3 minutes of being received. Each industry is uniquely different, so it is important to understand your audience. Consider what factors lead them to open their messages faster.
Engagement Rates
Open rates are highly important during any SMS campaign. However, engagement rates occur when the recipient responds to the call to action. Engagement rates are also referred to as click-through rates. It refers to the recipient clicking on the provided link. Messages that are personalized and sent to your target audience result in almost an 11% engagement rate. This is highly dependent on your industry. Consider the key factors that motivate your audience to ensure your engagement rate is high.
SMS Marketing Service Provider
If you are planning your next marketing campaign, consider using an SMS marketing service provider. The team at Trumpia has helped companies successfully launch their campaigns with ease. Contact their team today for more information!