Why Businesses Should Use Landline Texting
You’ve slapped your number on every piece of marketing material since you first began. You can find it on your website and your business cards. The problem these days? Nobody wants to call anymore. This means that a perfectly good business number you strategically place on your marketing materials is going to waste. Meanwhile, your customers are sending hundreds of texts a week to everyone except you. To remedy this discrepancy, companies are turning to landline texting software. This technology lets you text your customers from the same number you’ve been calling for years. With automated texting software handling the backend of your existing landline, you can reach your customers in a way that gets a response rather than being sent to voicemail. Times are changing, and if you continue relying on old-school methods to reach your customers, you’re going to miss out on countless opportunities to engage them and strengthen your business.
Customer Communication Preferences
Phone calls to companies have been declining for a few years now, while text messaging has increased exponentially. Most would rather send a text and keep doing what they are doing. For customers under 35, this is especially true. Texting aligns with how most of your customers move through their day. Businesses that only offer phone support are missing out on a momentous opportunity to really connect with their customers.
Landline Texting Software Functionality
Landline texting software is easy to integrate into your business. It lets you keep your original business phone number and adds text messaging capabilities. You can access this technology through your existing phone service provider or enlist a third-party platform to route text messages to and from your landline number. Reading and responding to text messages is as simple as opening a web browser or a mobile app on your phone. Even better, most software on the market doesn’t require any changes to your hardware or installation of new equipment.
Customer Experience Enhancement
Most of your customers are tired of being bounced from one automated voice to another when making a phone call, or of listening to overly cheerful music while on hold, and their frustration builds. With texting, they send a message and get on with their day with little interruption. The flexibility text messaging offers is something your customers rely on. It doesn’t require both parties to be available at the exact moment.
Another benefit is the written records. Customers can scroll back to find an address that was sent or a tracking number they need without having to spend time making a phone call. People like to communicate in more than one way, and text messaging eliminates the constraints of a traditional phone call.
Implementation Considerations
Implementation is relatively simple, but there are some considerations to keep in mind before you commit. Some software may not be compatible with your current setup. Before deciding on a platform, check that it will work with your phone carrier or system type. Training is easily overlooked but can have a huge impact on your customer relations. All team members who will be handling the landline text messaging side of things need to understand the etiquette required for successful text message interactions. You also need to decide who will handle incoming texts.
The Future of Business Communication
The shift towards text messaging is more popular than ever, with no signs of going out of style. Landline texting is a valuable resource for businesses wanting to adapt to today’s modern world. Implementing today’s technological advances could be the answer to customer engagement, and the technology is so simple that you could be ready to send your first landline text message in a few short hours.
CTA: Want to add landline texting to your business? Get in touch today!
Reference:
FCC. (n.d.). Trends in Telephone Service.