Tag customer engagement

Lead conversion with SMS marketing can happen faster than through email, especially when a business uses automated texting software to respond while a prospect’s interest is still at its peak. That doesn’t mean texting wins every time or that email isn’t still useful. The channels offer different benefits for different situations. However, when speed matters, SMS is usually the more effective path to a response.  

Open and Read

The drawback of email is that it often sits untouched for great lengths of time. Or it gets buried under receipts, newsletters, work messages, shipping notices, and everything else that gets sent to your email address. Texting has become integrated into daily life in such a way that it is harder to overlook. It appears on the same device people use throughout the day and can often be distinguished from the notification preview alone. Your customers aren’t having to sort through a crowded inbox, open an app, or decide whether the content is worth their attention. These small benefits give SMS an early advantage and lead to greater open and read rates. 

Response

Texting feels easier for customers to engage with because the response can be short and doesn’t require much time. A lead can send a single word to make choices, confirm a location, or answer one question without interrupting their day. Email responses give a sense of more involvement. Even when responding to simple questions, customers may wait to give it more thought; then life happens, it gets buried, or the day moves on, and the original interest quickly fades before it is forgotten altogether. Studies have shown that businesses that contact online leads within an hour were nearly seven times more likely to gain new customers than those that waited even an hour longer. This suggests that faster contact creates a better chance of meaningful sales conversion. 

Click-Through and Conversion

A click isn’t a conversion, but it is a starting point. SMS is most effective when it asks for one immediate action: schedule an appointment, finish a form, view a quote, confirm an appointment, or return to a forgotten checkout. The link is easily identifiable and serves a relevant purpose to your customer. Email offers more space, which can be helpful in some cases, but that space is often overrun with links, images, paragraphs, and competing calls to action that can feel like too much for some individuals. A lead may read through half of it and still not know what to do next. When life is busy, a short text with one relevant link can fit into a person’s day better than a lengthy email. 

SMS Strengths

The greatest strengths of SMS are its speed and simplicity. New inquiries can be acknowledged immediately, a question can be asked, a link sent, or an alert sent to a salesperson when a lead replies. Automated messages can strengthen SMS because they keep inquiries from sitting unnoticed till someone checks. SMS naturally encourages shorter correspondence. Prompting increases conversation. But texting can become intrusive quickly. Too many follow-ups or vague promotions can damage the trust you are trying to build with your customers. 

Using SMS Marketing for Faster Lead Conversion

SMS marketing can lead to faster conversion rates, but the most effective approach isn’t choosing one over the other. It is letting each avenue do what it does best. You can immediately send a text after a lead form submission to confirm the request was received and ask one useful question. Followed by more detailed information by email when necessary. SMS may convert leads faster because it gets noticed and answered sooner, but speed alone isn’t enough to get the job done. 

Request a demo to see how inquiries with fast SMS follow-up can help your business convert leads to lasting customer relationships. 

Automated SMS workflows can provide a range of power for small businesses. With SMS automation, businesses can automatically send SMS messages to contacts without manually composing a message for a specific SMS campaign or other consumer engagement. This automated SMS system frees small businesses from time-consuming tasks.

Because text automation/automated messaging is crucial for any business, it is easy to understand and provide workflows for a variety of practices. From small businesses to non-profit organizations and everything in between, SMS automation lets you answer common questions and send the right information or links to your contacts.

How SMS Automation Is Helpful

At the core of SMS automation is a strong workflow. A well-rounded automation tool will let you set a text campaign to run on its own. The software works by automatically executing predefined tasks. For instance, if a customer receives an SMS message with a questionnaire attached and fills in the information, an automated workflow can use the selected answers to offer coupons or specials to the customer. 

SMS workflows let you focus on other aspects of your business or non-profit organization while automated texts reach out to your customers organically, collecting purchase information. By learning this information about the customer, SMS automation can direct the customer to similar products. 

Types of Automated SMS Messages 

SMS automation uses software to perform tasks automatically without human intervention. According to Forbes, there are numerous ways to use SMS automation. Some of the suggestions include the following:

• Do not sound like a robot; instead, use a specific tone. 
• Make messages timely and remain on topic.
• Remove repetition in your SMS messages and strive for organic messages instead.
• Messages should sound positive and have a goal.
• Measure impact on customers, not activity.
• If automation does not move your business metrics, rethink your process.
• Do not spam customers with messages.

A great automated SMS workflow for a small business should include customer metrics and statistics. In addition, you should be able to rely on an SMS workflow to engage with customers and members when you are not personally able to reach out.

Types of Automated Text Campaigns

There are several types of automated text campaigns to consider. Some of the SMS workflow automations include:

• Basic SMS automation – automatically sends a simple follow-up message whenever a subscriber takes an action
• Intermediate SMS automation – sends messages to a subscriber at specific times during the day, week, or month after a keyword is texted
• Advanced SMS automation – advancements include minimized opt-outs and marketing campaigns tailored to the subscriber

Additionally, there are basic types of automated SMS messages that include:

• SMS drip campaigns – messages are sent at set time intervals or whenever an action is taken
• Text auto responses – messages automatically sent to contacts who opt in
• Scheduled text messages – messages are scheduled ahead of time and sent out at a later date
• Recurring messages – messages that are effective for meeting reminders, sales calls, or store sales

Thankfully, SMS automated workflows can help small businesses learn more about customers, offer greater insights, and provide data-driven audience engagement.  

Use SMS Automation Today 

If you own a small business and want to grow your customer base, consider using automated texting software. Trumpia offers a wide range of resources and solutions to help businesses increase customer engagement. 

With the Trumpia automated texting software, you can reach more people and have a greater impact on your audience. Whether messages are sent to promote special offers or to help consumers find the item they are searching for, an automated SMS workflow can deliver ongoing prompts to guide customers to their final destination.