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SMS messaging is practically ubiquitous in our society today, so it should come as no surprise that more and more businesses are finding ways to integrate it into their businesses. SMS has become so tied to marketing practices that those who do not include it in their business will find that the competition has left them behind. However, the best methods for integrating SMS marketing into their practice are not always obvious. If you can, however, determine how to employ these methods in your own business, you can revolutionize your marketing and engage more with your customers. If you want to experience these benefits yourself, continue reading this guide that details five ways SMS can help shift managers and other members of your management team.

What Are SMS Messages?

SMS messages are simply technical terms for something that we already know and love: simple text messages. Unlike day-to-day text messages, SMS messaging systems can be automated to reach large groups of people at once.

7 Ways SMS Can Help Shift Managers

There are several different ways that SMS messaging systems can be of some use to managers who are hoping to maximize the efficiency of their teams. Some of the attributes listed below have been noted as being of use:

Last Minute Changes

One way that SMS messaging is highly useful for both management and staff is when there needs to be a last-minute change in scheduling or staffing that was not accounted for. For example, if someone has to call out sick at the last minute, sending out a last-minute group SMS has the potential to fill unaccounted-for positions and save the team a lot of grief.

Scheduling

SMS messages are also highly efficient in general scheduling. Sending out a group SMS with a link to the weekly schedule is a fast and easy way to inform all of your scheduled employees about when they are to arrive at work. These kinds of messages can either hold links to an independent schedule or to whatever scheduling software you prefer to use for your business.

Shift Automation

It is quite simple to link SMS messaging systems to software that can automatically produce schedules, as well as other common shift management systems. This can make your job easier as you turn towards more pressing issues at hand, either in the workplace or with managing employee relations.

Send Reminders

You can set up your SMS messaging system to send shift reminders to either singular or groups of employees. This can be particularly useful if you have been having issues with no-shows and lateness. Many businesses employ SMS to send reminders to employees when their shifts are about to start – for example, giving employees an hour’s notice before their shift starts can be an effective way to reduce the chance that your employees will be late.

Tracking Productivity

Another useful purpose for SMS messaging systems is that they can help track employee productivity and attendance. Many businesses utilize two-way messaging systems to have employees clock in and track their time. This can assist you with knowing whether people are showing up on time, staying for the duration of their shift, and performing the allotted amount of work required to justify their presence.

Ensure Your Message Gets Across

SMS messaging can be a more effective way than email or phone calls overall to ensure that the recipient of your information receives and parses it. This is partially due to the mechanics underlying SMS messaging – many individuals will receive the content of the message as a banner on their home screen, regardless of whether they decide to open it. This can help you diminish the chance that your information will not find its intended target.

Privacy Security

By employing an automated SMS system, you can message employees and relay whatever information you would like without using your personal phone number to do so. Many SMS systems send their messages to their recipients through anonymous, randomly generated sources. This can help you relay whatever information you are interested in without having to give out your personal information, which can result in confusion and other problems, which can become especially complicated as your business turns over employees and grows.

The Best in SMS

Trumpia and its award-winning team are here to assist you with whatever needs you might have in terms of SMS and integrating it with your team. If you have questions regarding SMS for shift management or text message automation more broadly, contact us today to hold an appointment.

The landscape of advertising and marketing has shifted in the last decade. Several factors have impacted the changes. Online shopping and e-commerce have become commonplace. Additionally, everyone carries their phones around with them at all times. Because of this, SMS marketing has made a strong comeback. In fact, it should be implemented into every business’s marketing plan and budget. SMS messages are highly successful as they have an average open rate of roughly 98%. Below, you will find how to multiply open rates for automated text messages.

How to Multiply Open Rates for Automated Text Messages

SMS messages are an effective way to communicate directly with current and potential consumers. Improving your open rates is key in any marketing campaign. Consider the following ways to multiply your open rates during your next automated text message campaign.

Brand Recognition

The sender’s name is critical when sending an SMS message. This is the first thing that a recipient notices and can have a major impact on whether or not they open it. The credibility of your brand is a long-term endeavor. However, brand recognition and trust are major components when it comes to the success of your campaign’s open rate.

Message Content

The content of your SMS Message is another key factor. SMS messages are limited in terms of characters, so it is important to create a precise and clear message. The who, what, when, and where should be abundantly clear right away. A click-through link that is time-sensitive can encourage your recipients to immediately engage with the call to action.

Timing

Timing is critical when it comes to SMS messages. If you send too many messages or messages at the wrong time, you can easily tank your open and engagement rates. Avoid sending messages too early or too late. Experts agree that lunchtime messages during the late week and weekend are much more effective. Be sure to consider your recipient’s time zone. 

Personalization

Customizing and personalizing your SMS messages can reap major benefits. In fact, recipients are more likely to engage with messages that are tailored to their specific needs. A simple way to achieve this is to use the recipient’s first name in the message. Additionally, utilize any current data you have about them to cater the message to them. This may include their purchase history, age, location, and any other relevant factors.

Open Versus Engagement Rates

There are two important factors to consider when launching your SMS marketing campaign. The open rate and engagement rate are two important metrics to measure. An SMS marketing service provider can provide support with capturing these numbers.

Open Rates

Open rates refer to the act of the recipient opening your message. SMS messages have an average open rate of 98%. Further, 90% of SMS messages are opened within 3 minutes of being received. Each industry is uniquely different, so it is important to understand your audience. Consider what factors lead them to open their messages faster.

Engagement Rates

Open rates are highly important during any SMS campaign. However, engagement rates occur when the recipient responds to the call to action. Engagement rates are also referred to as click-through rates. It refers to the recipient clicking on the provided link. Messages that are personalized and sent to your target audience result in almost an 11% engagement rate. This is highly dependent on your industry. Consider the key factors that motivate your audience to ensure your engagement rate is high.

SMS Marketing Service Provider

If you are planning your next marketing campaign, consider using an SMS marketing service provider. The team at Trumpia has helped companies successfully launch their campaigns with ease. Contact their team today for more information!