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The key to exponential business growth—and loyal customer retention—is a successful SMS texting drip campaign. With the right combination of automation and personalization, you can use your campaign to foster new connections without lifting a finger. Trumpia is a testament to the lasting power of this simple text message tool. With our SMS texting drip campaign software, your business can stay in constant communication with its target audience. SMS texting drip campaigns allow you to maintain total control over your marketing campaign while making the most time-consuming features automatic. Here are some of the best practices for your SMS texting drip campaign. 

SMS Texting Drip Campaign Best Practices

1. Always Plan on a Consistent Schedule

You should keep your customers updated with weekly or monthly announcements. You may have new discounts to share, or perhaps you are trying to capture new leads with a personal text message campaign. By sending these messages regularly, the recipients will come to know what to expect. 

It is not necessary to send texts every day. You do not need to inundate your customers with messages to stay relevant, either. In fact, too many messages will turn customers away from your listserv. Keep in mind that automated texts are better received and more effective at certain times of day than others. Try planning your lead-capturing texts for late afternoons or weekend days.

2. Stay Optimized

Different messaging styles yield different results. You may find that a certain topic, time of day, or subject line gets a lot more views than anything else. Keeping track of this information and adjusting your practices accordingly is the process of optimization. By optimizing your text message campaign, you are prioritizing the strategies that give you the biggest boost in traffic and customer retention. You are improving your communication with your audience while discovering what makes them click—literally. The more successful your text messages are, the easier it will be to earn your audience’s trust. 

3. Write a Personalized Message

If the point of an SMS texting drip campaign is total automation, then you have much of your time freed up for creativity. One personalized text message can go a long way in capturing the hearts and wallets of your potential customer base. At the core of any successful drip campaign is the feeling that customers are getting one-on-one time with the company. You can create messages that address customers by name and even add your name as a signature at the end so they know the message truly comes from you. 

4. Guarantee Compliance Laws

One of customers’ most significant barriers to signing up for newsletters or message lists is the fear that their information will be shared. Even though you know that our SMS drip campaigns are secure as a one-on-one method of communication, there are several things you can do to reassure your customers that you are staying within applicable compliance laws. 

Remind your customers that you utilize a secure platform and that they can remove themselves from your listserv at any time for any reason. If you make it clear that your customers can exit the communication whenever they choose, they will feel more subconsciously reassured that they are engaging with the program on their own terms.

Additionally, you need to ensure that your customers explicitly consent to receiving messages from you before you add them to your drip. Fortunately, Trumpia has implemented features within its software to ensure that you always navigate your campaign with full customer awareness.

5. Always Include Brand Reminders

A significant aspect of sharing news and deals with your customers is maintaining the right brand. Your customer base will come to rely on what you do, and they will start to understand your routines as well. Make sure that everything you do is branded. The way you send messages and the types of messages you send can all be tied back to what you represent as a company. A strong brand creates a sense of business identity and is crucial for successful drip campaigns. 

Trumpia’s SMS Texting Drip Campaign Software

Work with Trumpia and see what our SMS marketing software can do to help you expand your relationships with current and future customers. With a high success rate, this campaign can be your ticket to finally growing a trusting customer audience. Contact Trumpia today to get started with personalized automation.

Automated SMS messaging can work wonders in an educational setting. While many think of automated messaging only in the context of digital marketing, schools can utilize Trumpia’s SMS marketing software in surprising ways. Below, we will highlight just a few of the benefits one can expect from utilizing automated messaging in education and educational settings.

Utilizing Automated Messaging in Education

Improve Communication in Schools

You might be surprised to find out that automated text messaging systems in schools create read rates of over 98%, far exceeding other methods of communication. Automated messaging can greatly improve the way that students and teachers communicate with one another. It can also allow students and instructors to engage with one another about campus events or coursework. Faculty can use the system to send quick and effective messages to other staff members ahead of a meeting or assembly. Students can use the system to check in on the latest assignment and update their teacher on their whereabouts. 

SMS messaging can also be a great way to notify the entire school and student body about weather events, emergencies, school closures, and more. 

Facilitate Efficient and Productive Administration 

Every industry has a set of daily and weekly routines. No matter what role you play in the educational system, your calendar is likely full of meetings and carefully coordinated class schedules. If any changes need to be made to this curated system, you must inform those involved in the change as soon as you can. Rather than creating scheduling chaos and confusion, you can use an automated texting system to send out quick updates about administrative topics. Utilizing automated messages in education for scheduling purposes is convenient and allows instantaneous feedback.

Teachers and administrators also use automated texting to send each other daily reminders and memos. They can track absent students, quickly note any events—planned or otherwise—occurring within the school and let other teachers know silently and swiftly without sending up any alarms. 

Create Safer Spaces for All 

Every school is required to create a school safety plan in the event of an emergency. Students, teachers, and faculty members should all have concrete provisions in place to maintain safety at all costs.

One important aspect of this plan is a way to communicate with others around the campus so urgent information reaches students and teachers alike. An automated messaging tool will help to expand that sense of safety around the school, providing more instantaneous methods of communicating when in need. 

It is an excellent resource for fire drills, real fires, security threats, and other dangerous situations. Campus community members can also use it as a networking method for security personnel to communicate quickly with each other from all corners of campus. 

The Benefit of Automated SMS Tools in Schools

The mutually beneficial relationship between schools and automated messaging systems is as clear as day. With our precise, lightning-fast array of tools, you can keep everyone at your school informed at all times. Help students stay on track with their assignments while you keep track of their attendance through one automated program. Let faculty members know about important meetings and send word about important schedule changes right away. 

Trumpia’s Automated SMS Texting Software

Trumpia offers individualized SMS programs for educational facilities of all types. We can help you create a system that employs automated text messaging for schools from K-12 and beyond. Additionally, we even provide use cases for automated text messaging in schools to help you learn more about the benefits of SMS texting systems in education. 

From notifying parents about emergencies to allowing two-way communication between teachers and students, there are plenty of benefits to explore with your own automated messaging system. Contact Trumpia today to begin customizing a powerful all-in-one texting experience for your school.

Text message marketing is at the forefront of so many businesses’ marketing plans. The benefits make it a tough competitor as compared to alternative marketing methods. It is a cost-effective way to save valuable business resources. One of the best ways to improve customer engagement is to use text drip campaigns. Below you will find how to maximize text message drip campaigns.

How to Maximize Text Message Drip Campaigns

Text message drip campaigns are unique as compared to regular text message campaigns. They are characterized by a series of pre-written messages that are sent to customers over a period of time. They are highly effective and have been proven to offer several benefits to businesses. Consider the following benefits associated with text message drip campaigns.

Effectively Nurtures Leads

Text message drip campaigns improve lead nurturing over time. The nature of the campaign involves a series of pre-written messages sent over a period of time. Sending the series of messages helps move consumers through the sales funnel. This is because the messages provide valuable information and encourage action. This method results in 50% more sales than alternative methods. The approach is highly beneficial as it drives sales which ultimately improves your business’s bottom line.

Cost-Effective Solution

Saving vital business resources is the key to business success. This includes both time and money. Text message drip campaigns are more cost-effective than any other marketing method. This is true for businesses large and small. In fact, small businesses can benefit just as much as large businesses from automated texting software. The cost saved is compounded by how effective text message marketing is. As compared to alternative strategies, text message marketing statistically crushes them.

High Customer Engagement Rates

Text message drip campaigns are highly effective when it comes to customer engagement. Text messages are opened at much higher rates than email. In fact, open rates can reach 98%. This is vastly different as compared to email open rates. The average open rate for marketing emails is around 20%. Open rates are critical for businesses as it increases the likelihood that customers will click through. The call to action is often in the form of a link. When recipients click through, it increases the likelihood that they will purchase something from the business. High open rates have a positive domino effect on business sales. 

Customization

Personalized text messages are a necessity in any marketing campaign. The key to running a successful text message drip campaign is providing consumers with what they need at the right time. To achieve this, it’s necessary to use customer data to curate your messages. Providing recipients with information that adds value to them is critical. Research shows that personalization improves customer engagement rates. It can also boost customer loyalty and brand credibility. By customizing the recipient’s experience you can easily curate the message to their unique wants and needs.

Fast and Effective Engagement

Text messages are a fast and effective way to communicate with customers. Curating your message is key. Keep it simple, short, and straight to the point. The call to action should be clear right away. If your recipient has to search to understand the message, they can easily get distracted. Capturing their attention offers fast and real-time information that is critical to businesses. The information is valuable in the moment and in the future. In fact, it can effectively inform future business marketing campaigns.

Automated Texting Software

Creating your marketing plan can be overwhelming. However, with automated texting software, you can easily save time and money. Contact the team at Trumpia for support with your next text message drip campaign! 

The landscape of advertising and marketing has shifted in the last decade. Several factors have impacted the changes. Online shopping and e-commerce have become commonplace. Additionally, everyone carries their phones around with them at all times. Because of this, SMS marketing has made a strong comeback. In fact, it should be implemented into every business’s marketing plan and budget. SMS messages are highly successful as they have an average open rate of roughly 98%. Below, you will find how to multiply open rates for automated text messages.

How to Multiply Open Rates for Automated Text Messages

SMS messages are an effective way to communicate directly with current and potential consumers. Improving your open rates is key in any marketing campaign. Consider the following ways to multiply your open rates during your next automated text message campaign.

Brand Recognition

The sender’s name is critical when sending an SMS message. This is the first thing that a recipient notices and can have a major impact on whether or not they open it. The credibility of your brand is a long-term endeavor. However, brand recognition and trust are major components when it comes to the success of your campaign’s open rate.

Message Content

The content of your SMS Message is another key factor. SMS messages are limited in terms of characters, so it is important to create a precise and clear message. The who, what, when, and where should be abundantly clear right away. A click-through link that is time-sensitive can encourage your recipients to immediately engage with the call to action.

Timing

Timing is critical when it comes to SMS messages. If you send too many messages or messages at the wrong time, you can easily tank your open and engagement rates. Avoid sending messages too early or too late. Experts agree that lunchtime messages during the late week and weekend are much more effective. Be sure to consider your recipient’s time zone. 

Personalization

Customizing and personalizing your SMS messages can reap major benefits. In fact, recipients are more likely to engage with messages that are tailored to their specific needs. A simple way to achieve this is to use the recipient’s first name in the message. Additionally, utilize any current data you have about them to cater the message to them. This may include their purchase history, age, location, and any other relevant factors.

Open Versus Engagement Rates

There are two important factors to consider when launching your SMS marketing campaign. The open rate and engagement rate are two important metrics to measure. An SMS marketing service provider can provide support with capturing these numbers.

Open Rates

Open rates refer to the act of the recipient opening your message. SMS messages have an average open rate of 98%. Further, 90% of SMS messages are opened within 3 minutes of being received. Each industry is uniquely different, so it is important to understand your audience. Consider what factors lead them to open their messages faster.

Engagement Rates

Open rates are highly important during any SMS campaign. However, engagement rates occur when the recipient responds to the call to action. Engagement rates are also referred to as click-through rates. It refers to the recipient clicking on the provided link. Messages that are personalized and sent to your target audience result in almost an 11% engagement rate. This is highly dependent on your industry. Consider the key factors that motivate your audience to ensure your engagement rate is high.

SMS Marketing Service Provider

If you are planning your next marketing campaign, consider using an SMS marketing service provider. The team at Trumpia has helped companies successfully launch their campaigns with ease. Contact their team today for more information! 

Data capture is a key business process used to collect and manage data. The data is then used to inform business decisions, gain critical insight, and improve your overall business strategy. This is an invaluable resource for your business. However, not all data collection processes are the same, and some mistakes can be easily made. These mistakes can impact the entire data set and any insights you may have gained from it. Below, you will find common data capture pitfalls and how you can avoid them.

Common Data Capture Pitfalls

With the advancement of technology, data collection is critical. No matter what industry you are in, ethically collecting data is a valuable business practice. Understanding your current customers and potential consumers can improve your business. The data capture process is an important part of getting to know and understand your business. Avoid the following mistakes so you can get the most out of your data collection.

Mistake 1: Asking The Wrong Questions

One of the most common mistakes people make during the data capture process is asking the wrong questions. Before formulating your questions, clearly define your objectives. This allows you to easily formulate questions that can provide you with the valuable information you need. Avoid this common pitfall by carefully curating your questions and seeking help from industry professionals. This can ensure your collection practices are efficient and effective.

Mistake 2: Too Much Data

Bigger is not always better when it comes to data collection. Collecting too much data is a common mistake that can cost you unnecessary resources. It can also make it more difficult to analyze and interpret your data. When it comes to data collection, quality is much more important than quantity. Gathering information that is directly relevant to your objectives should be the main focus.

Mistake 3: Incorrect Data Collection Methods

The questions you ask are a critical component of data collection. However, the collection method is just as important. Using the wrong data collection method is a common mistake that so many businesses overlook. Depending on your objectives, each collection method comes with its own unique strengths and weaknesses. Do your research and consult with industry professionals to ensure you collect data in the best way.

Mistake 4: Unethical Practices

Unethical or unlawful data collection practices are a huge mistake that can result in legal issues. Avoid this by thoroughly researching the local, state, and federal guidelines associated with data collection. It’s important to get express consent, provide recipients with truthful information, and use the data ethically. Depending on the type of data, there may be additional requirements. Consult with a legal or industry professional to ensure your data collection processes are ethical and lawful.

Mistake 5: Poor Quality Data

Gathering poor quality data is a major mistake. Data quality is a serious issue that can impact the results of your data collection. Poor quality data can lead to results that are inaccurate or even misleading. This can actually have the opposite effect and undermine your objectives and goals. Gathering data that is accurate and reliable is a top priority. To avoid this mistake, implement quality control measures to ensure your data collection is standardized and effective.

Text Message Marketing Service Provider

Information is a key component to understanding your customers and delivering what they want. If you are interested in gaining valuable insight about your customers or launching a marketing campaign, consider the top text message marketing service provider. The team at Trumpia has helped countless clients launch effective and successful marketing campaigns. Contact their team today for more information!

Automation has rapidly advanced in the last few years. Things that would otherwise be thought of as futuristic are now a reality. Food delivered by robots, self-driving cars, and security robots have become more common in major cities across America. Automation has become a part of everyday life in the modern workplace. Many businesses have leveraged automation to improve their effectiveness and efficiency. This allows employees to do more meaningful work. Below, you will find how automation makes work more human.

How Automation Makes Work More Human

Automation is often seen as a way to replace employees. However, it is quite the opposite. Automation allows employees to do more meaningful tasks. This includes tasks that require creativity and innovation. More repetitive tasks can be completed by an automation service, such as text message marketing from an SMS marketing service provider. Consider the following ways automation can be beneficial to employees by making work more human.

Employee Satisfaction: 

While most businesses are focused on customer satisfaction, employee satisfaction is also highly important. Keeping employees supported and at peace in the workplace can improve the business’s bottom line. Automation is a great way to ensure employees can focus on tasks that are creative and innovative. Creating an environment where employee’s ideas and thoughts are valuable can keep turnover low.

Improved Skills: 

Automation can leave more time for employees to improve their skill set. Leaving tasks that can be completed with automation allows for more flexibility when it comes to employee training and education. Having a skilled team can elevate your business to the next level. Investing in automation can create a more attractive environment for both current and potential employees.

Increased Profits: 

Freeing up your employees by utilizing automation can improve your bottom line. Investing in automation leaves more time for your employees to use their critical thinking skills and creativity for innovation. Utilizing the unique skill set of each employee can reap major rewards and provide you with a great return on investment. Things like automated text message workflows ensure your employees can work on more big-picture projects.

Benefits of Automation

The most successful businesses utilize automation. Staying ahead of the curve when it comes to technology is key. Consider the following benefits of automation and why you should include it in your business.

Improved Efficiency: 

Efficiency is critical to growth in any business. Leveraging resources to save time and money is highly beneficial. Automation is a great way to achieve improved efficiency. In fact, automation software can help your team complete tasks faster and more accurately.

Outsource Repetitive Tasks: 

There are several different types of tasks that can be easily automated. Data entry, marketing texts and emails, and customer service chatbots are just a few ways that automation can free up your employee’s time. Repetitive tasks accomplished through automation are often more efficient and accurate when compared to humans completing the same tasks. 

Cost-Effective: 

Automation is a cost-effective way to get a lot of work done. Utilizing automation is less expensive than hiring employees in many cases. This does not mean that you will no longer utilize your team. It just means that your employees can work on tasks that require more creativity and innovation. For example, using automated texting software as compared to having your employees send individual texts during a marketing campaign. Finding ways to optimize your business practices can save you time and money in the long run. 

SMS Marketing Service Provider

The team at Trumpia are industry leaders in automated texting software. If you are considering upgrading your marketing campaigns, contact Trumpia today. They offer effective and efficient solutions that can ensure your campaign’s success!

The advent of technology has advanced so many aspects of our lives. One of the most prominent changes has been the use of mobile technology. People are on their phones all of the time, making it a great way to get in touch with them. However, every business is competing for each consumer’s attention. This means that you have to stand out from the rest when reaching out to consumers via text. A mass texting campaign requires careful planning as there are several factors that can positively and negatively impact the process. Below, you will find the top 5 tips for a mass texting strategy. 

5 Tips for a Mass Texting Strategy

With millions of people on their phones at any given time, messaging campaigns are a great way to inform your recipients about promotions, sales, and other exclusive offers. Consider the following tips to ensure your mass texting strategy is effective and efficient. 

Pay Attention To Timing: 

For an effective mass texting campaign, it is critical to send the messages at the right time. This can make or break your campaign in many ways. Avoid early mornings and late-night texts, as your recipients may be busy or away from their phones. Inconveniently timed texts lead to opt-outs, which can reduce your contact list. Focus on sending messages between 9 am and 5 pm. If possible, send messages around noon, as people are often eating lunch and on their phones. Be sure to curate your timing with close attention being paid to each recipient’s time zone. Automate texting software should be considered to streamline this process effectively.

Add Value To Your Recipients: 

A great way to get recipients to act on your message right away is to add value. The messages must add value in some form, Such as exclusive offers, promotions, sales, or any other new information. A valued customer is loyal and will likely act right away. This is a great way to improve customer satisfaction and create brand relationships that will last. This is key as acquiring a new customer is much more expensive than keeping a current one. Keep this in mind as you navigate mass texting campaigns.

Customize The Messages: 

The most effective mass texting campaigns are curated and personalized based on the unique recipient. This is because generic messages are easily dismissed. Again, this can lead to opt-outs, which can dramatically reduce your contact list. A mass texting service is highly beneficial as there are several features that can accommodate customization. For example, utilize merge tags to include names and other pertinent information about each of your recipients. Taking the time to do this can increase your engagement and provide you with valuable user data.

Be Direct And Clear: 

One of the most effective strategies to employ during a mass texting captain is a clear and concise message. Avoid confusion and get straight to the point for optimal results. SMS messages have a 140-character limit to eliminate filler content, as you won’t have room for it. This will improve your engagement rates and leave you with few recipient opt-outs. If you provide an exclusive offer or promotion, place that at the end of the message to ensure it is read in its entirety.

Interactive Content: 

Getting your recipient’s attention is key. This can be achieved in many ways. However, one of the most effective strategies is to provide interactive content. This includes hyperlinks, surveys, or even questions to get them to promptly respond. Driving engagement to your social media or website can offer several benefits to both you and the recipient. Carefully curating your call to action is necessary as you launch your mass texting campaign.

With the marketing and advertising world quickly changing, effective communication is key to capturing and maintaining consumers. Staying connected with consumers is critical for businesses to thrive. MMS messaging is one of the most powerful and effective tools to achieve this. The multimedia capabilities of MMS messaging enable you to engage with consumers on a whole different level. Below you will find why MMS messaging is key for marketing and the success of your business.

Why MMS Messaging Is Key for Marketing

MMS messaging stands for multimedia messaging services. It allows you to send pictures, animated GIFs, videos, and audio recordings. This is unlike SMS messages which only allow text and are limited to 140 characters. MMS messaging is highly effective and should be a key component of your campaign for the following reasons.

Increased Engagement: 

Engagement and interaction are the top priorities for any marketing campaign. This is especially true when it comes to mobile messaging campaigns. MMS messages result in higher rates of engagement and interaction from recipients than SMS messages. Due to the multimedia nature of MMS messages, they elicit a stronger emotional reaction and compel users to act right away. This is especially true if you utilize MMS messaging software, as it can optimize the process, saving you valuable resources.

Richer Content: 

Especially when compared to SMS marketing, MMS messaging is rich with opportunities. You can send images, videos, and audio clips in the message. This aids in conveying a much more compelling message. In turn, it often motivates and inspires people to spend time engaging with it. This can provide you with valuable user data to help inform figure campaigns.

Improved Branding: 

Brand recognition is everything when it comes to capturing people’s attention. Whether you are a new or old company, establishing a consistent and credible brand is key. MMS messages allow you to easily and effectively reinforce your brand identity. Whether it is a logo, colors, or imagery, there are countless ways to ensure your brand identity is clearly and effectively communicated. Combining both SMS and MMS throughout your captain can offer several benefits. It’s advisable to use an SMS marketing service provider to optimize your campaign and improve your results.

Creating Your MMS Messaging Campaign

Marketing teams spend hours planning upcoming campaigns. This can take a lot of manpower, in addition to time and money. Using MMS messaging software is an effective campaign strategy that can streamline the entire process. Consider the following tips to ensure your MMS messaging campaign is both effective and efficient.

Define Your Goals: 

Launching an MMS campaign involves a lot of planning and ironing out details. Before you begin, consider your campaign goals. This may include driving traffic to your website, social media, or just enhancing your brand awareness. Be sure to clearly define your goals and include exactly what you want to achieve by the end of the campaign.

Curate Your Message: 

It’s critical to create a visually appealing and engaging MMS. Your brand should be identifiable, your message should be clear, and there should be an obvious call to action. Consider your audience and what type of content they regularly consume. This can help guide you towards what type of media you will provide.

Customize Your Messages: 

MMS messaging software allows you to personalize and customize your message. This is key during an MMS campaign as you need to ensure your recipient feels like the message is specifically for them. Segment your audience based on their demographics and behavior. This provides a more targeted message that will elicit better results throughout your campaign.